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Innovative Ad Formats

AdTech offers impactful ad formats and assists publishers in crafting an advertising strategy that enhances performance across all devices. Our ad formats prioritize high viewability and aim to enhance the user experience for your website visitors.

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TRUSTED BY MORE THAN 400 PUBLISHERS ACROSS 50+ COUNTRIES


INNOVATIVE AD FORMATS


Key Publisher Challenges





BANNER BLINDNESS

Banner blindness is a well-documented phenomenon in web user behavior, where individuals tend to overlook webpage elements they perceive as advertisements. Numerous eye-tracking and heatmap studies have demonstrated that users exhibit selective attention, focusing primarily on areas of a webpage aligned with their specific goals.




BAD AD LAYOUTS

Web publishers require a unified ad placement strategy that factors in ad performance across geographies, devices, traffic sources, and user reading behaviors. Ad layouts that depend solely on industry-standard placements often result in poor viewability, a negative user experience, and ultimately, revenue loss.




LOW CLICKTHROUGH RATES

As a result of factors like banner blindness, ad blocking, and the dynamic nature of ad tech, ad click-through rates (CTRs) have been decreasing for nearly two decades. The average global CTR for display ads is currently at 0.35%. Despite this trend, a significant number of web publishers still rely on display ads as their primary means of monetization.



Get access to the highest CPM generating ad formats.





Improve eCPMs & Increase Ad Viewability with our Innovative Ad Formats

We ensure that the layout changes have minimal impact on the UX of the website and does not harm usability, even if that means placing fewer ads.

Improved eCPM

By deploying premium demand from our ad partners and tailoring ad layouts based on device type, we are able to drive sustainable eCPM growth for publishers.

High Viewability

Our ad formats score high on viewability compared to standard IAB ads, with some formats (such as docked and sticky ads) delivering 100% viewability.

Our customers love Ad Tech





"Our experience of working with AdTech has been really nice. From the approach of the nonintrusive pitch of the idea to integration, the responsiveness of AP's team, as well as delivering results."

-Programmatic Operations Manager

"We were looking to optimize our revenues from existing setup and we've used AdTech for services like to run bottom sticky ads on our website and performance was good hence we planned to explore more opportunities with AdTech."

— Ad Operations Manager


Our Ad Formats



In-view Ads

These ads are positioned amidst the text or media within the main content area of a website and expand to become visible as the user scrolls down the page.


In-image Ads

This format enables publishers to create an additional channel of ad revenue on a website by scanning web pages and overlaying contextual ads on top of editorial images.


Sticky Ads

These ads are fixed at specific locations on the web page (top, bottom, left, or right) upon loading and maintain visibility as the user scrolls up or down the page.


Docked Ads

Docked ads operate similarly to sticky ads, except they are activated as the user scrolls past them on the screen, after which they adhere in place.

Want to see our ad formats in action? See how they look on different devices →



Earn More with Native Ads


Native ads seamlessly integrate with the main content of the webpage, resulting in superior viewability and interaction rates compared to traditional ads. Beyond offering native ad units designed for content recommendation placements on websites, we integrate our native demand into header bidding auctions to enhance bid competition and maximize ad yield.


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AdTech is Easy to Use


Our product is designed to empower publishers of all backgrounds to manage their ad stack with ease. You can leverage our platform without needing a technical background.

✅ Easy setup

✅ No coding required

✅ Dedicated account managers

AD TECH delivered a 50% ad revenue uplift for ZEE TV


Zee TV, the flagship channel of Zee Entertainment Enterprises Ltd was launched in October 1992. With a reach of more than 173 countries and access to 1+ Billion viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora.

Learn more about Innovative ad formats





Best Native Ad Networks for Publishers



The Complete Guide to Native Ad Networks



Run Native Ads in Google Ad Manager in 10 minutes


Let’s Get Started


Over the years, we've assisted over 300 web publishers in significantly boosting their ad click-through rates (CTRs), CPMs, and overall revenues while maintaining a positive user experience. If you're interested in discovering how our technology can achieve similar results for you, feel free to request a complimentary demo today.


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2024 A Product By Ad-Tech
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