Web publishers globally are experiencing substantial losses in ad revenue due to the increasing adoption of AdBlock. Our advanced ad-reinsertion technology for pro-users enables web publishers to reclaim that revenue seamlessly, preserving the user experience of their websites.
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At times, ad blockers mistakenly classify social plugins and widgets as ads, leading to their unintended blocking. While publishers' whitelist requests can persuade users to permit ads, many find these notifications intrusive. Consequently, ad blockers can cascade and disrupt the entire website's user interface.
Research from the Informa Group indicates that ad blocking could potentially lead to a loss of $35 billion in revenue by 2020, under the most optimistic projections. This poses a significant challenge for web publishers already grappling with profitability issues amidst additional ad tech challenges like ad fraud, GDPR compliance, and brand safety concerns.
There exist numerous anti-adblock software solutions that promise to bypass ad blockers using advanced technology. However, these solutions engage in a continuous cat-and-mouse game where any exploit discovered by the anti-adblock software is eventually countered and patched by ad blockers. As a result, these products fail to offer publishers a sustainable source of revenue.
Our pro-user adblock monetization solution enables web publishers to reclaim the ad revenue that would otherwise be lost to ad blocking software.
Because our technology is pro-user and adheres to Acceptable Ads guidelines for ad creatives and delivery, users experience minimal to no impact on their user experience from the ads served.
End users retain full control over whether they choose to view the re-inserted ads, ensuring that we do not impose ads on anyone visiting your website.
Many adblocked inventory monetization solutions on the market are user-unfriendly, resorting to forcefully showing ads to users. In contrast, our solution aligns with the Acceptable Ads (AA) standard, ensuring ads are user-friendly and non-intrusive.
You can configure and conduct A/B tests on ad layouts generated by our layout optimizer. This feature empowers publishers to continuously enhance revenue from adblocked inventory. Since there's no one-size-fits-all ad layout, we assist you in conducting trials and optimizing performance.
Unlike similar products that employ tactics like IP marking or VPN re-routing which can slow down ad delivery, our inventory is whitelisted by adblocking software and adheres strictly to the Acceptable Ads (AA) guidelines, ensuring seamless ad serving without delays.
Our patent-pending page analysis technology automatically generates your ad layout, eliminating the need for manual ad unit creation. Furthermore, because the ads are not hard-coded, adjustments can be made without requiring involvement from your tech team.
"Our experience of working with AdTech has been really nice. From the approach of the nonintrusive pitch of the idea to integration, the responsiveness of AP's team, as well as delivering results."
"We were looking to optimize our revenues from existing setup and we've used AdTech for services like to run bottom sticky ads on our website and performance was good hence we planned to explore more opportunities with AdTech."
We offer comprehensive reporting and analytics on your adblocked traffic, features that may not be accessible through your current analytics tools. At the click of a button, you can access data such as total recovered revenue, types of ad blockers used, browser-specific usage, and country-specific usage.
Our product is designed to empower publishers of all backgrounds to manage their ad stack with ease. You can leverage our platform without needing a technical background.
✅ Easy setup
✅ No coding required
✅ Dedicated account managers
Zee TV, the flagship channel of Zee Entertainment Enterprises Ltd was launched in October 1992. With a reach of more than 173 countries and access to 1+ Billion viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora.
Over the years, we have helped more than 300 web publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on user experience. If you want to learn how our technology can do the same for you, go ahead and request a free demo.
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