Ad mediation enables web publishers to maximize revenue in environments without real-time auctions, balancing between closed networks and non-RTB settings. Our ad mediation solution analyzes past bidding performance data to intelligently allocate impressions to the network expected to offer the highest bid.
GET STARTED LIVE DEMO
TRUSTED BY MORE THAN 400 PUBLISHERS ACROSS 50+ COUNTRIES
Several ad networks operate independently, without participating in open RTB auctions, which can jeopardize publisher interests. In such networks, the actual ad yield remains uncertain until inventory is sold. Moreover, closed networks lack competitive dynamics, resulting in less incentive to purchase inventory at optimal prices for publishers
Closed networks employ machine learning algorithms like Enhanced CPC, which decrease yield as supply increases. This implies that as publishers increase their supply, revenue generated does not increase proportionately. To address this issue of diminishing returns, publishers must find methods to foster competition among networks.
Although it is possible to selectively sell your inventory, it's a complex process. You would need to create numerous audience segments, track the yield from competing networks, and then use this data to determine where to sell. Moreover, the challenge lies in the dynamic nature of performance metrics, requiring continual adjustments and reassessment.
Mediation offers a highly efficient method for fostering competition among products like AdX, AdSense, and other non-RTB networks. Our advanced bid comparison engine employs over 15 parameters to determine the optimal network for each impression.
We segment website traffic into over 600 audience categories, considering factors such as country, device type, and page group. Leveraging historical performance data, we accurately forecast network performance to maximize yield.
While our ad mediation process is fully automated, you have the flexibility to set manual overrides tailored to your specific business objectives. For example, if you prefer to exclusively run AdX demand on a particular segment, our solution supports this customization.
If you exclusively partner with a single closed network, they can capitalize on sudden increases in supply by automatically adjusting the CPM. Our system ensures you maximize your yield by distributing your supply across multiple networks, preventing underselling.
"Our experience of working with AdTech has been really nice. From the approach of the nonintrusive pitch of the idea to integration, the responsiveness of AP's team, as well as delivering results."
"We were looking to optimize our revenues from existing setup and we've used AdTech for services like to run bottom sticky ads on our website and performance was good hence we planned to explore more opportunities with AdTech."
We offer comprehensive, transparent analytics for non-RTB networks through our mediation platform, empowering you to gain insights into the real value of your inventory and the performance of revenue sources. You can compare the performance of all networks across various user segments, categorized by location, device type, and page group.
Our product is designed to empower publishers of all backgrounds to manage their ad stack with ease. You can leverage our platform without needing a technical background.
✅ Easy setup
✅ No coding required
✅ Dedicated account managers
Zee TV, the flagship channel of Zee Entertainment Enterprises Ltd was launched in October 1992. With a reach of more than 173 countries and access to 1+ Billion viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora.
Over the years, we have helped more than 300 web publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on user experience. If you want to learn how our technology can do the same for you, go ahead and request a free demo.
We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.
Your Essential GA4 Guide Awaits!