Our header bidding solution lets publishers auction ad inventory to multiple partners in real-time, maximizing yield with AI-driven optimization. We offer development, integration, and 24/7 AdOps support. Publishers using our platform secure top bids and boost overall yield.
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TRUSTED BY MORE THAN 400 PUBLISHERS ACROSS 50+ COUNTRIES
In the traditional "waterfall setup" of ad serving, publishers prioritized networks offering the highest rates first, followed by those with lower rates, to monetize every impression. However, this method often resulted in increased latency and missed revenue opportunities due to inefficient inventory management.
In conventional RTB-based programmatic setups, publishers lack transparency regarding bid-level data. Additionally, ad networks may face conflicts of interest when balancing their own advertisers' needs alongside third-party relationships. Consequently, publishers often rely solely on network-provided data, making it challenging to verify ad revenue growth or track impression-level yield accurately.
Many current publishers using header bidding either employ basic Prebid setups or utilize header bidding wrappers from ad networks. However, these setups often lack critical features such as dynamic demand partner selection, intelligent timeout management, support for multiple ad sizes, protection against bid manipulation, and access to demand from top-tier partners.
The quantity and selection of demand partners in an auction significantly influence yield—too many can slow the process, while too few can diminish bid competition. Our engine dynamically selects the ideal number of partners for each transaction. Additionally, our Header Bidding Wrapper facilitates geo-specific and device-specific bidder selection, enhancing overall performance.
Timeouts establish a maximum duration for waiting on bids from each demand partner before concluding the auction. We rigorously test and optimize timeout settings to strike the perfect balance between maximizing yield and minimizing latency.
We recognize that publishers may already have established relationships with certain header bidding demand partners they prefer not to leave behind. Our header bidding solution seamlessly integrates these partners, enabling them to compete alongside our premium demand sources, creating a mutually beneficial arrangement.
Gain precise control over header bidding auctions by selectively enabling and disabling bidders based on ad unit, location, device, and time of day, ensuring maximum yield while maintaining page vitals and browser resources. Our Header Bidding Platform ensures publishers achieve peak deal performance.
Our header bidding system tracks and logs all bids from buyers, providing publishers with transparent access to this data. In the event of any discrepancies between recorded bids and final yields, we have established a robust resolution process.
Our header bidding solution evaluates bids for all ad unit sizes that can fit within the ad container being auctioned. This approach broadens the bid pool and maximizes revenue potential for each ad impression.
Our Header Bidding platform securely records bid-level transaction data on the client-side, safeguarding against post-auction bid adjustments by demand partners.
Header bidding enables multiple demand partners to bid simultaneously in real-time, intensifying bid competition for inventory and thereby enhancing revenue potential for publishers.
While client-side header bidding is often associated with increased latency, our automated timeouts and selective demand partner management ensure efficient auctions that deliver faster-loading ads.
"Our experience of working with AdTech has been really nice. From the approach of the nonintrusive pitch of the idea to integration, the responsiveness of AP's team, as well as delivering results."
"We were looking to optimize our revenues from existing setup and we've used AdTech for services like to run bottom sticky ads on our website and performance was good hence we planned to explore more opportunities with AdTech."
We offer comprehensive metrics on your header bidding setup, including partner-level performance and detailed auction data. This enables you to gain valuable insights into header bidding usage and its impact on user experience. Additionally, we support integration with third-party analytics services like Google Analytics to further analyze your data.
Our product is designed to empower publishers of all backgrounds to manage their ad stack with ease. You can leverage our platform without needing a technical background.
✅ Easy setup
✅ No coding required
✅ Dedicated account managers
Zee TV, the flagship channel of Zee Entertainment Enterprises Ltd was launched in October 1992. With a reach of more than 173 countries and access to 1+ Billion viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora.
Over the years, we have helped more than 300 web publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on user experience. If you want to learn how our technology can do the same for you, go ahead and request a free demo.
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