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In the past, media analysts criticized auto-refreshing ads as a detrimental practice, characterized by short-term focus and profit-driven motives. However, perceptions of this practice are evolving.
While Google and Facebook dominate digital advertising, publishers face challenges due to ineffective client-side auctions and widespread banner blindness, leading to broken display advertising.
The decision follows substantial business expansion in the US, Europe, and India, marked by the addition of over 100 new publishers to the network and a revenue growth of 1200% year over year.
AdTech, a startup in the ad tech sector based in the United States, has successfully raised an undisclosed sum in its Series A funding round. The financing was primarily led by Geniee, Inc., a company in which Softbank Group holds a significant stake.
AdTech A/B testing platform enables web publishers and bloggers to experiment with various ad placements, sizes, and formats to determine which ones optimize revenue the most.
The tool enhances publishers' ad layouts across different devices to boost viewability and click-through rates (CTR) while maintaining a positive user experience. It integrates seamlessly with ad networks such as AdSense to test various ad placements effectively.
Over the years, we have helped more than 300 web publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on UX. If you want to learn how our technology can do the same for you, go ahead and request a demo.
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