Customized Ad Layouts Tailored to each visitor, our ads are personalized, just like our Ad Layout Optimization service. We've helped numerous publishers enhance their website's user experience, implement optimized ad layouts, and significantly increase ad revenue. Currently, we support over 300 publishers in raising their eCPM by an average of 33%!
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TRUSTED BY MORE THAN 400 PUBLISHERS ACROSS 50+ COUNTRIES
Banner blindness, a well-documented phenomenon in web user behavior, refers to the tendency of individuals to overlook elements on web pages that they identify as advertisements. Various eye-tracking and heatmap studies have consistently demonstrated that users practice selective attention, focusing only on web page areas relevant to their current objectives.
Web publishers require a comprehensive ad placement strategy that accounts for ad performance across various factors such as geolocation, devices, traffic sources, and user reading behaviors. Ad layouts that rely solely on industry-standard placements often result in poor viewability, negative user experiences, and ultimately, loss of revenue.
The combination of banner blindness and poorly designed ad layouts inevitably leads to diminished ad revenue for publishers. To address this issue, ad layouts should undergo frequent testing and customization to optimize the click-through rates of individual ad units. However, manual ad testing is labor-intensive and inefficient
You maintain complete control of your website at all times. You can use our visual editor to setup and test new ad layout variations, but nothing goes through without your knowledge or approval.
We leverage machine learning-driven automated A/B testing alongside premium demand to foster sustainable growth in ad revenue for web publishers, optimizing the yield of each impression.
We create separate ad layouts for desktop and mobile, using only highly viewable and non-intrusive ad formats to enhance your website's user experience.
Our ad manager is designed for easy use, catering to users without programming experience. Simply use our point-and-click system to quickly set up new ad layouts.
Our ad optimization platform continuously tests individual ad units for size, colour, type, and location to discover and adaptively serve the best-performing layouts to visitors.
We integrate premium demand from leading ad networks and exchanges into your ads, including Google AdX, providing publishers access to top-tier global campaigns.
Ad creatives are delivered via asynchronous global CDN calls to enhance delivery speed. Furthermore, we employ header-based ad loading and node-watch to optimize on-page performance.
By converting your current ad layout into a control setup, we can allocate a portion of your website’s traffic to the original ad layout, enabling more dependable and precise comparisons between current and past performance.
Our ad engine personalizes ad layouts by matching ads to specific audience segments based on various parameters like platform, browser, and location, aiming to optimize ad revenue and enhance user experience.
"Our experience of working with AdTech has been really nice. From the approach of the nonintrusive pitch of the idea to integration, the responsiveness of AP's team, as well as delivering results."
"We were looking to optimize our revenues from existing setup and we've used AdTech for services like to run bottom sticky ads on our website and performance was good hence we planned to explore more opportunities with AdTech."
With our patent-pending in-content autoanalysis engine, publishers simply set the parameters for in-content ads. Our ad engine then identifies optimal in-content locations and dynamically creates ad placements, requiring no further user input.
Our product is designed to empower publishers of all backgrounds to manage their ad stack with ease. You can leverage our platform without needing a technical background.
✅ Easy setup
✅ No coding required
✅ Dedicated account managers
Zee TV, the flagship channel of Zee Entertainment Enterprises Ltd was launched in October 1992. With a reach of more than 173 countries and access to 1+ Billion viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora.
Over the years, we have helped more than 300 web publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on user experience. If you want to learn how our technology can do the same for you, go ahead and request a free demo.
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